038 - What motivates people to buy?

Learn how to make things that people actually want. Justin is joined by author Alan Klement to talk about the "Jobs to be Done" framework .

Learn how to make things that people actually want. Justin is joined by author Alan Klement to talk about the "Jobs to be Done" framework .

Don't define your competition by features or product. Rather you need to define your competition by what helps customers make progress.

Show notes

"If there's a picture in our minds of how we want life to be, and we're not quite there, we want to make progress towards that vision."

There's two things that cause people to switch products:

  1. The picture in your mind (of how you want things to be) has changed.
  2. The solution you're using is no longer delivering you progress.

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